Augusta Regional Airport
This multimedia campaign dramatically contrasted the nightmare scenario of driving to a distant airport with the ease, convenience and peace-of-mind of flying locally out of AGS. In the first year, enplanements were on the increase. Local travelers began returning to AGS in record numbers. 2007 was a banner year with an increase in enplanements of 13.5%.
Over the next ten years enplanements continued to grow with 2017 breaking the previous yearly record by over 30,000 enplanements!
Busby’s Heating & Air Conditioning
We followed with a series of TV and radio campaigns promoting Many Good Reasons illustrating the benefits of Busby’s superior service and commitment to community. We created a customized jingle and tied “Buzz” the bee to all advertising messages including logo, signage, TV commercials, truck wrap and direct mail.
By 2004, Rick Busby had become a household name and was the “buzz” throughout the CSRA. Busby’s TOMA increased 3 to 1 over its closest competitor with a rank of #1 in the “Heat/Air Contractor” category.