Branding and Bonding
Many companies are well-branded and enjoy high top-of-mind-awareness (TOMA). However, not all have “bonded” effectively with potential customers. They may know you; but do they LIKE you? If you haven’t provided potential customer with reasons to like you…there are far less likely to do business with you.
We can help brand your company but also help it effectively BOND with your potential customers.
The greatest ad in the world is worthless if no one sees it. We subscribe to Nielsen ratings for both television and radio. We also use the BluHorn Media software suite which allows us to build extremely cost-effective and cost-efficient media schedules that take out the guesswork and eliminate waste.
BluHorn Media allows us to accurately combine the reach and frequency of several different mediums (TV, radio, newspaper, digital, outdoor etc.) to provide the overall advertising “weight” of an advertising campaign.
HDTV and Video Production
We believe the quality of a company’s creative should be equal to or exceed that of the company itself. Many times a TV commercial or digital video is the very first impression made on a potential customer and it should be the best it can be. We strive to provide the BEST HDTV and video production possible.
Effective Radio Commercials
Radio provides instantaneous message delivery and a GREAT opportunity to reach the mobile population. It is very selective and can target different audiences through its many varied formats. Local promotional merchandising opportunities are usually possible and it is very effective in building frequency.
Radio is “theater-of-the-mind” and we create commercials that tell your story in an effective, entertaining and memorable way.
Digital advertising has the potential for enormous “reach” and can provide immediate, real-time interaction with potential customers. Ads can also follow potential customers from website to website.
Today just about everyone has a smartphone so the internet is literally EVERYWHERE! Through the use of Google Adword Campaigns…Search Engine Optimization (SEO)…Search & Site Retargeting…Social Media and MORE…we can make sure your branding and bonding efforts are everywhere too!
Newspaper reach is broader among older adults, provides a good message opportunity and allows detailed copy. It usually has a strong local identification and can add a sense of immediacy. Newspaper is also geographically flexible if it has “zoned editions”.
Direct Mail is targeted, user-friendly, convenient and has an EXCELLENT message-opportunity. It can be targeted to specific age groups, income levels, education levels, geographic areas and MORE!
Outdoor advertising is a VERY effective reminder medium. Due to its geographical flexibility and audience selectivity, directional outdoor ads can be used effectively to target consumers.
Website Design, Hosting and SEO
In today’s world, consumers expect every business to have a website. Companies that don’t have a website risk never having the opportunity to interact with a potential customer. We create cutting-edge websites for our clients and provide top-notch Search Engine Optimization (SEO) on all search engines. This insures your website will be attractive, effective, easy to navigate AND will be found!
Logos, Jingles and Slogans
Over time, a well-designed logo becomes associated with a particular brand and a company’s goods and services. It can become a “signature” telling the company’s entire story when a potential customer sees it…even for just a second. McDonalds’ golden arches are a great example as are the Nike “swoosh” and the Target bullseye.
And, because the human brain retains a “musical lyric” more easily than it does the “spoken word”, many times a jingle can assist tremendously in raising consumer awareness and brand name retention.
Like logos and jingles…slogans can help increase message retention and raise top-of-mind-awareness which is almost always tied to market share. Good slogans are memorable, include a key benefit, define a difference and impart positive feelings about the brand.
Augusta Regional Airport…Fly There – Fly Home – Melts in Your Mouth, Not in Your Hands
A Diamond is Forever – The Few. The Proud. The Marines. – You’re In Good Hands
Public Relations & Special Events
Hall Marketing has a strong 50 year relationship with the local media to include news directors and sales managers in both electronic and print mediums.
Many of the media relationships we enjoy were formed many years before Hall Marketing was founded. These relationships have proven to be invaluable when a client’s need for public-relations arises. In addition, we have extensive experience in the planning of special events…large and small.